CINCO DE MAYO
Intention: Reset the tone for how the brand communicates across cultural moments. Provide a platform to magnify, and empower local voices breaking the mould.
Objective: Highlight the beauty of the Latino community by capturing the energy, warmth, pride, and love of owning your roots. Align organically with our brand partners and consumers. Find ways to involve the neighborhood, and giveback to the community.
Details: Fully Custom Wardrobe, Nails, and Jewelry.
Brand
Ethika
Year
05/05/2022
APEX JUNGLE
This capsule was designed as a representation of the brand’s roots and continued evolution. Curated to elevate Community, Culture, and Familie experience. Apex Jungle is a bridge between Brand Ethos, Design, and Lifestyle. To bring this capsule to fruition, we teamed up with L.A. based Throne Cycles, and Los Angeles native Blocboi Fame to highlight bike culture in the City of Angels.
This launch was an incredibly innovative step forward for the brand. From the development process of creating new garments, print techniques, a bike, and activating with a retail partner in Foot Locker. Apex Jungle was a proven success with over 400 people in attendance at our launch, plus an upswing in Sell Through Rate.
Brand
Ethika
Year
03/26/2023
CAMPAIGN
BRAND EXPERIENCE
G PERICO
A longstanding relationship with one of Los Angeles’ most reputable artists in the music industry has been an exciting challenge. Tight deadlines, high expectations, and high level execution.
Objective: Creative Direction for album art and collateral for major release project.
Billboard: Los Angeles, CA. intersection of Pico Blvd + Redondo Blvd
Client
Empire | Perico’s Innerprize
Year
2020 – Present
ETHIKA + FANATICS
A licensing initiative for the brand in partnership with Fanatics and MLS. In celebration of attaining these rights we sought after an authentic narrative around top clubs in the league. In alignment with brand culture and community we spotlighted a local Los Angeles musician, and known affiliate of the LAFC organization as part of the campaign, Callback Collection. Inspired by the iconic 90’s grunge type era and football club culture.
Aesthetic: Vintage, Sports Heritage
Project
Major League Soccer Campaign
Year
2022
